Company description::
Heart & Soul Communications has changed its name to PR Partners & Associates to better reflect its philosophy -- to partner with our clients and offer an expanded range of related services including graphic and website design, sales and marketing, and media training.
PR Partners & Associates provides public relations and writing services to businesses, authors, and professionals (CPA's, CEO's, doctors, lawyers, and others), nationwide and locally.
Options:
1. You could do PR yourself (Total Cost: $21,000+ a lot of time, effort and work on your part, how much is your time worth?)
For optimum exposure, you would need to:
Buy Radio, TV and newspaper media directories such as Bacon’s, Burrelle’s, for about $2,400 (to get the specific targeted media outlets contact info) then call each of them to make sure the info is current (media professionals change jobs frequently) and pitch them (do you know how to sum up your newsworthy message in 30 seconds?)
Do media coaching to learn how to present yourself to the media ($2,500, minimum)
Write several press releases, then fax, and email them to targeted media and follow-up each with phone calls
Send each media outlet a media kit that you would also need to create (one sheet, pitch letter, press release, questions, bio and background info)
Send a 400 word press release to the wires for $350-600 each press release
Run ads in a publication that goes out to over 4,000 radio and tv producers for several months, $2,500 (with no guarantee or list to follow-up)
For a total of about $3,500, you can be listed as an expert on numerous websites where reporters go to find experts to quote in their stories.
Call all of the local outlets and ask for the names of producers, and newspaper editors, reporters and their contact info, send them your press release and pitch each of them
Obtain national placements from top notch PR firm starting at $2,500+ each interview
Spend hours researching websites, media outlets, journalists, ezines and organizations where you can speak, publish articles, and/or do workshops, joint venture with
Set up and coordinate speaking engagements, and promote each event
2. You could hire a PR Director at $75-150,000 a year
3. You can buy ads
Advertising on Radio, TV and Print
Do you know how much media coverage would cost if you had to pay for
advertising on the show?
$300 per minute on a mediocre station
$1,000 per minute on a big station
$30,000 per minute on the Howard Stern Show
Even an hour on a mediocre station is $18,000. $1.8 Million for an
hour on a national show.
According to a recent survey by Statistical Research Inc., 96% of the
US population listens to the radio at least once a week and 75%
listen EVERY DAY more than any other media.
Interview time is worth even more than ad time. Why? Because people
pay more attention to the shows than the ads and they’re much more
likely to believe them. Think about it. Which do you pay more
attention to? The commercials or the guests?
If you do just one interview, on even a mediocre radio show, for only
a half hour, and you’ll receive Nine Thousand Dollars worth of free
airtime. TV costs are even more astronomical.
Advertising costs for magazines and newspapers: Call your local
newspaper and find out how much advertisers pay for display ads
(column inches). Then call a few of your favorite magazines and see
how much they charge for display ads (column inches). How much would
be the equivalent charge in advertising rates for a cover, feature
story or a few lines of print?
The costs to advertise on radio, TV and in print are staggering...
and why good publicity is worth its weight in gold!
4. Or you can hire a Professional Publicist for $30-50,000 a year ($2,000-10,000 a month) to do all of the above (and more) for you including setting up speaking engagements, creating an online press room, coordinating media coverage and interviews, and obtaining third party credibility)
A decent publicity campaign is typically $2,500 per month, for at least six months or one year, says a top literary agent. A book marketing consultant can run $500 per hour or more.
PR carries seven times the credibility factor than advertising because someone writing about you is way more persuasive in terms of convincing people that you're good rather than an ad that everyone knows you've paid for . . .
Call us at 888-260-4673 for a consultation.
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