Company description::
Dynmark International, a pioneering developer of PC-based SMS/MMS applications and services, launched ‘e-txt™’ msg manager - a PC to mobile messaging application which allows users to manage SMS just like email - at The International Direct Marketing Fair (IDMF) recently held at Earls Court and collected the best new product award at the prestigious marketing show.
According to Dynmark International, ‘e-txt™’ msg manager can be used to deploy sophisticated mobile marketing campaigns and CRM solutions in minutes, and offers convenient low cost, easy to use, multi-featured PC to mobile communication.
Packed with innovations, ‘e-txt™’ will help deliver DM programmes as an extremely cost effective solution, especially on high volume text broadcasts.
Dynmark International founder and MD, Oscar Jenkins, explains: “ Using the web, text can be sent worldwide at a single fixed price and for far less than it would ordinarily cost to text UK-only mobile to mobile and at a transmission speed of about 50 message per second, it leaves mobile generated texts in the dust.
“It may be priced like a consumer application but it packs a punch! The programme is fully featured enterprise software without a doubt.” To date using text messaging for promotional purposes has been the exclusive domain of large organisations and big brands that can afford to pay for the development of bespoke systems. Also, the charges levied by mobile carriers and message aggregators make sense only to those sending large monthly volumes of texts. e-txt™ provides an out-of-the-box solution for under £30 with no on going commitment and allows everyone to take advantage of wholesale message costs.
According to Jenkins, the need for an affordable mass-messaging platform for marketeers has never been greater: “Text is a growing and compelling communication medium – immediate, broadcastable and cost effective,” explains Jenkins. “Messaging is now seen as an acceptable main stream communication medium and a valid tool for a range of promotions and communications, in addition to the all important development of CRM – whether the target recipients number hundreds or thousands."
Essentially e-txt enables immediate and inexpensive communication to anyone with a mobile phone, anywhere, anytime - linking large and often disparate groups from any PC.
Standard features allow personalised messages to be broadcast and responses received and filtered. Using the application one can secure the use of an exclusive text number or UK short code, which then allows users to send premium rate reverse billed messages, at any of several price points, to generate revenue from promotions. Use of an exclusive number or short code also allows users to set up automated responses dependent on key words.
Tom Guy, Marketing Manager for PC World, comments: ‘e-txt™’ is the most innovative corporate application we have seen in ages. It makes texting much more accessible and affordable.” ‘e-txt™’ will be available from all PC World stores from late March and is also available from www.e-txt.co.uk.
ENDS
For more product information contact: Oscar Jenkins tel: 0870 240 3579 or sales@dynmark.com
Websites: www.e-txt.co.uk and www.dynmark.com
Dynmark International, 10 Cromwell Place, London SW7 2JN, UK
Notes to Editors
Dynmark develops PC based software used for mobile messaging. The company’s range of applications, aimed at business users and consumers, provide easy communication between PCs and mobile handsets. Products include PC-based Marketing, CRM and Communications applications.
www.dynmark.com
Notes to editors
e-txt™, Dynmark’s premier product, retails for £29.99 including vat and includes 100 FREE messages. It is a fully featured enterprise application that works like most email programs, but it’s used for text messaging. Clients use it to deploy sophisticated mobile marketing campaigns and CRM solutions, and for general PC to mobile communications.
www.e-txt.co.uk
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